Insights and Suggestions for the Small and Medium Busineess community

A Denver Basement Referral Service Does Well

Started in 2003 as a co-op marketing service for basemen finishing companies in Denver, is one of the few home owner referral services to not only survive, but flourish.


Since 2003  has provided over 1000 appointments to basement finishing companies in the Denver area.  The reasons it seems to be successful are:


A small handful of highly qualified companies to refer

A personal relationship with each company

Tracking of reviews of all the basement companies they refer

An easy and intelligent way for home owners to find a basement finishing firm

A great resource for information for home owners.


Many of the calls and communications Denver has with home owners have more to do with answering questions about the process of finishing a basement, than setting appointments. How much will it cost, should I get a permit? How long will it take to build are all frequently asked questions.  Because of the 3rd party position the company holds, and the years of expereince with basement finishing, can be a home owners trusted adviser.

The idea, and its long term success is a good model for a small business opportunity. Helping companies promote their service, maintaining high quality standards, and helping a person find a quality service.

Do you have a unique expertise you can offer the community?






October 30, 2012 Posted by | Geberal Business | | 1 Comment

Bankruptcy Attorneys. Good Business For This Economy?

I was meeting a client for lunch last week with another business associate. The client had just finished a meeting next to the restaurant with one of her clients, a bankruptcy attorney. My associate noted that they must be very busy these days, and what a good business for this economy.

From the outside looking in, that statement might make a great deal of sense.  And this is the surface logic that many small business owners can use to get into a new business. Not that becoming a bankruptcy attorney is a great start up, but that lot’s of people look at a business from the out side in, rather than the inside out to determine if it’s a good idea to pursue.

The truth is bankruptcy attorneys have been busy, but because of the high volume of work, and lot’s of law firms getting involved in bankruptcy because their core business fell off, it’s highly competitive and extremely cost sensitive.  Those are not good traits of a new business opportunity.

Most law firms that are doing well, offer a portfolio of legal services. This allows them to service a much broader cliental in areas that are more relationship driven, and less transactional. A good example is our Internet Marketing client, a Grand Junction law firm, LaCroix and Hand P.C.  Instead of focusing on one area of law, they offer services from Business law to DUI representation, and bankruptcy.

For a different industry like a restaurant, this may mean offering new items to attract new customers, adding a breakfast menu to a restaurant that traditional serves just lunch and dinner can bring in new revenue and customers. And that customer can then come back for lunch and dinner as well. Its very relationship driven and multi transactional.  And that’s one of the keys to a solid business idea.

Look at some of the greatest business success stories over the last 15 years. E Bay, Facebook, Google, Sport’s Authority. They are all relationship driven and multi transactional.

So when you are dreaming of your new business, and dreaming is were it all starts, do spend some time asking and researching to determine if it will be relationship driven (returning customers)  and multi revenue stream

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January 23, 2012 Posted by | Geberal Business | , , , | 2 Comments

Winning Business awards

A long time client and friend, Matt Shoup has just published a book, “Become an award winning company”. It was number 1 on Amazon for marketing and P.R. books for good reason.

Matt takes you through his 7 steps to winning awards, which he has become an expert at. Most businesses want to win awards, but few have the know how.  Matt also takes you through his journey as a young entrepreneur, starting his painting company on a show string, and growing it to over 2 million dollars in revenues in a few years.

A large part of his success is his ability to generate valuable P.R. for his company, M and E Painting through his process of applying for and winning awards.  In his book, available here

Winning awards does so many great things for your business. It can increase your conversion on sales, it can increase your number of leads, it will help you recruit better employees, and it will even help your web site ranking.

Do yourself and a friend a favor, buy this book and implement the 7 steps.

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December 14, 2011 Posted by | Geberal Business | , , , | Leave a comment

Networking Groups in Colorado

The question is,  is it worth the time to join a “networking” group to promote your business?

There are many different type groups to join in Colorado. has 100’s just in in the Denver area.  Then you have the Pay to join groups like BNI  and the Chambers that often have their own internal “leads” groups.

We would like to hear your experiences in these groups. Which groups really work, and how to make the most out of joining a networking group in Colorado.

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May 10, 2011 Posted by | Geberal Business | , , | Leave a comment

Bussiness in Colorado Blog

Great Seal of the State of Colorado

Image via Wikipedia

The business in Colorado blog will be covering issues and events that direct effect Colorado businesses.

We might cover tax issues, government issues, marketing programs, hire and H.R.  Just about anything goes as long as it relates to owning, or managing a business.

Recently we were interested in a Colorado government hearing to determine if they State of Colorado should regulate, or license Roofing companions. Seems like a no brainier to me. Every year we hear the reports of home owners being victimized by out of state roofing companies after a big storm.

One individual asked to testify in favor of the measure was Jerry Hughes of Stellar Roofing and Solar in Denver.  Stellar is a BBB member and about as certified as a roofing company can get.  If credible local business owners are asking for some registration for their industry, shouldn’t we be listening?

When you read the Better Business Bureau web site, and listen to the news, you just have to wonder why this has not been done years ago. It’s like gas prices, people scream and politicians react when the prices get high, but once they go down, we all forget about it.

Registration for Roofing companies just makes sense.

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May 8, 2011 Posted by | Geberal Business | , , , , | Leave a comment



Insights and Suggestions for the Small and Medium Busineess community