Insights and Suggestions for the Small and Medium Busineess community

A Denver Basement Referral Service Does Well

Started in 2003 as a co-op marketing service for basemen finishing companies in Denver, is one of the few home owner referral services to not only survive, but flourish.


Since 2003  has provided over 1000 appointments to basement finishing companies in the Denver area.  The reasons it seems to be successful are:


A small handful of highly qualified companies to refer

A personal relationship with each company

Tracking of reviews of all the basement companies they refer

An easy and intelligent way for home owners to find a basement finishing firm

A great resource for information for home owners.


Many of the calls and communications Denver has with home owners have more to do with answering questions about the process of finishing a basement, than setting appointments. How much will it cost, should I get a permit? How long will it take to build are all frequently asked questions.  Because of the 3rd party position the company holds, and the years of expereince with basement finishing, can be a home owners trusted adviser.

The idea, and its long term success is a good model for a small business opportunity. Helping companies promote their service, maintaining high quality standards, and helping a person find a quality service.

Do you have a unique expertise you can offer the community?






October 30, 2012 - Posted by | Geberal Business |

1 Comment »

  1. Seems like a tough business. Lots of competition. As a kitchen cabinet refacing company, we have a product to show and install. Simple and straight forward. Not saying this isn’t a good idea, just seems difficult. I’d go with a franchise first.

    Comment by Courtney | November 5, 2012 | Reply

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Insights and Suggestions for the Small and Medium Busineess community

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